Required Reading #1

If you are a producer of things- that is to say, you make stuff and do the deep creative work that is required for such an activity, reading this article should be high on your priority list.

The stipulation it makes is that people who are very productive and creative seem to have little on their schedule- and that this is by design. The freedom of time allows for the ability to channel huge amounts of work when they enter the mental zone for creativity. In other words, by keeping themselves free, they are better able to take advantage of the creative times they have. They have optimized their schedules to facilitate production during creative bursts.

I guess it’s time to start declining some of these meetings…