Attention to detail.

So there’s this interesting thing that I see on twitter.

Sometimes an article will get posted by someone- linked by a big twitter account. And within moments, it’s being re-tweeted by all sorts of people. I’m a pretty quick reader, but one thing has become clear:

Many people don’t read the articles they are re-tweeting.

They base the re-tweet off the account of the person that posted it. Or the title of the article. Or something.

It is, I think, indicative, of a certain lack of diligence. Read the article. The whole thing. Add something to the conversation. React. Object. Endorse. But a blind re-tweet is just parroting. And about as useful.